How To Monetize a Blog : 8 Strategies

Monetize a Blog and Win Money with your Blog is Totally Possible and Here’s How.

There are many ways for bloggers to take advantage of their popularity to generate incomes, this is what we call “monetizing a blog”. Partnerships, affiliate marketing, sponsored articles, CPC ads, etc. Find out the best opportunities to become a professional blogger.

At first, blogs were mainly non-profitable initiatives. Passionate people wanted to share their analysis or opinions with other people and used their blog to do it. A blog is a website that combine posts (or entries) on different subjects, but regarding a specific topic.

With the web development, internet users of those online diaries literally exploded. Bloggers are more and more popular and they started to think of different ways to generate incomes with their blogs, we call it monetization.

Monétisation de site web

CPC Advertising

Cost-per-click advertising (CPC) is well-know and is generated from ads on publishers websites. They usually are related to the main topic of the website, or targeted regarding the internet users browsing history. In order to publish an ad, the advertiser must subscribe to an advertising platform such as Google Adsense, which is the most popular network. It is very easy to monetize a blog, although incomes may be quite limited.

Affiliate Marketing

Affiliate marketing includes a link to a product or a service offered through another business’s affiliate program, in order to receive a cut of the cost. Amazon Associates is the most popular affiliate marketing program, but many e-commerces started their own. There are also independent online platforms where e-commerces and affiliates can partner together.

Sponsored Reviews

Selling sponsored products has become “a classic” to monetize a blog. Brands are big fans of those collaborations. Basically, they offer a successful blogger (influencer) to write an article about a specific topic or a product, in exchange for money. The real challenge is to find a balance between presenting a brand or a product and still being objective towards your audience as a blogger. Usually, bloggers only accept collabs that do not impose too many restrictions and that reflect their blog editorial line.

Selling products or services

Another way to monetize a blog is by selling products or services just as an e-commerce website. It requires bloggers to have a strong audience and online presence through their content. If so, they can try to sell their products or services. For example, a fashion blogger could sell her services as a personal shopper, or launch her own clothing line.


Creating a newsletter is a great way to generate incomes. Regarding on how big your mailing list is, you can easily put on sponsored ads on every campaign you send. One of the greatest benefit for your advertisers is the possibility to evaluate their impact through detailed statistics.

Online Course and Coaching

Selling online courses or coaching can be a great source of income if you want to monetize your blog. As your audience already sees you as an expert in your field and may share your vision, your readers will probably be likely to pay a certain amount of money to benefit your knowledge and coaching services.

Public Relations

Bloggers usually have a big influence on their markets. As they know their subject very well, they can easily intervene or animate conferences as experts in their fields, and make money out of it.

Subscription Perks

If you built a strong and active community, you can always create subscription offers for your readers, in order to give them VIP access and benefit many advantages such as exclusive content, gifts, or any privilege you would like.


As you can see, there are many ways to monetize a blog. As blogs are usually specific to a topic, bloggers are very requested by advertisers that really want to target their campaigns. For more information, don’t forget to read this study about how to monetize a travel blog./p>

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